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Meraki

How content marketing will help you grow organic traffic-segment 2

As discussed in the previous article, choosing the right content marketing strategy will help you to grow organic traffic to your website and help you generate leads. Let us discuss some more strategies which will help you boost your website traffic organically. 

Observe customer actions:

Based on customers’ action and segregate them and create a message to make them follow. For instance, if a customer is interested in an event but not signing in for a longer period, send them a message as a reminder. 

Use premise on any inaction such as adding items to the cart but didn’t purchase or stopped a task in the middle and left untouched for several months. 

Purchase behaviour: 

Segment your customers based on their purchases. Break down customers by the frequency they buy from you and the type of products which they buy. You can also segregate them by the amount they add and spend per month. To do so, you’ll have to collect data and maintain it with respect to customers’ profile so that you can segment users into a specific group as soon as they meet your defined criteria. You can use a special kind of feature to segregate users into a specific group with respect to their criteria. 

Observe how frequent does the user use the app:

You can segregate the customers based on the frequency of their app usage. For example, create 3 segments with respect to their usage of app. Customers that launch the app very often belong to 1st category, people who use the app moderately belong to 2nd category and people who use the app rarely belong to the 3rd category. 

With the help of this data, you can design message notifications which best suit the customer type. 

Reward customers’ who use your app frequently with a coupon while they purchase a product with your application, or let occasional app users to know about a great new feature to entice them.

Timeline:

Create a category of customers/users based on time. Create a segment for users who use the app, or users who made a purchase in the last two days. Every category should be created with a certain time frame in mind. These segments will vary for business to business, however, setting a timeframe on each segment will keep your users engaged.

CleverTap is an application which will  help you categorise and monitor app users and create precise and suitable messages that result in engagement, which will drastically improve the bottom line. 

By categorizing the app users and writing special messages suitable for different groups of customers’ can increase customer engagement. App users like to read push notifications that emails.Hence send them reliable information through notifications. 

Know Your Audience and give them what they want:

Do your research in advance in order to make a precise and effective data of your customers/subscribers. 

Do your market research, and make a demographics to conclude what you’ve selected are the right ones for your product and brands. There are a lot of tools available which will help you here, most of them are free.  To name a few — like American FactFinder, which uses United States census information to help you find out key pieces of information about specific demographics.

Don’t just look at the one demographic you’ve assumed from the beginning; branch out to learn about related niches, and gauge interest in your product from other areas. Walk away with enough information to make at least a handful of conclusive statements about your target audience.

Look at your competitors:

In some ways, this is an alternative form of market research. Here, you’ll be looking at your competitors (at least the ones who share the same target audience as you). Evaluate their brand, their brand voice, the types of marketing strategies they use and the messaging they bring out in their advertising.

What techniques are they using? Why did they use this specific phrasing, rather than some other phrasing? This image rather than that one? There’s a chance your competitors don’t know what they’re doing, either, but even then, you can start picking out what doesn’t work, or what seems wrong — and why.

Create a customer persona:

The customer persona is a tried-and-true tactic used by businesses everywhere to better conceptualize their target demographics. Here, you’ll work to create an outline of your ideal “target customer.”

In most cases, this takes the form of a fictional character, whom you shape with bits of information like education level, family life, career and income, and maybe even details like name and personality traits. This helps you conceptualize and “talk to” your average target customer, and it serves as an ideal tool to get your other team members up to speed.

Get to know your clients personally:

This is a big step, but you can only start taking it once you have some actual customers (sorry, startups). When working with your clients one-on-one, take some extra time to get to know them on a personal level.

How do they talk that’s different from other demographics? What are they usually concerned about when they talk to you? What appeals to them, or scares them, or excites them?

You can’t always apply these insights to a general audience, but as you get to know more clients individually, you’ll start to see overlap here, and then you can start making useful generalizations.

We have a brilliant and efficient way to learn about the audience by asking them simple questions which will give us an overview on various topics. Launching a survey won’t take much of your time and effort, with the help of advanced tools such as surveymonkey, you can easily launch a survey will give a breif understanding on customer expectations and other topics. 

Inorder to know anything you want about a customer, you can put across question format and submit to your social followers and subscribers. From there, you can quantify the results (or read them manually) and walk away with all the insights you ever wanted. The only caveat is that you may have to incentivize participation with a prize or reward.

All of these strategies will help you better understand your target demographics, but remember, this is still only one side of the equation. Once you know the habits, lifestyles, behaviors and preferences of your key demographics, you’ll still need to mold and improve your strategy accordingly.

All your insights need to have some measurable influence — otherwise, they’ll stay confined to the realm of the conceptual. You need a bottom-line impact.

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

CONCLUSION:

It is  important to choose the right content marketing strategy to help your business grow organic traffic. With the help of proper landing page, you can create an impact on your audience and convert  them into customers.  

Meraki Digital marketing studio helped a lot of companies with their websites and create an organic landing page which led their business to grow and earn profits.

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